What is Minimum Viable Product? An MVP is typically the first version of a product that only has the basic key features required to resolving an existing issue for your potential customers. The minimum viable products are a great way to solicit customer feedback and gauge market interest at the earliest stages of the creation process. What is a ‘minimum viable’ product? Your Minimum Viable Product does not contain every feature that would have to be included in a finished product, or even be possible to implement in the first place. Typically, if it is possible to implement the majority of the features in your MVP, then it can be considered a ‘building block.’